Our Story

Minimi is a designer children's decor + clothing brand founded by Rawinia Rimene inspired by her 3 children.

Our store features perfectly hand-crafted gifts to create magical spaces with pastel coloured rainbows, cushion soft textures and geometric artistry. 

We have teamed up with some of the world's greatest fashion designers to bring you our new and upcoming MINIMI Clothing Collection - A beautiful range of everyday comfort wear with aesthetically pleasing designs, So you don't have to sacrifice on style!

From T-shirts to Crew neck's and beanies to Snap-backs our range is packed full of all the necessity's needed for your Minimi's wardrobe.

We love creating unique pieces and enjoy seeing our Minimi customers happy everyday and as your 'typically average' mother myself and my team understand that each child has their own unique style.

So we've got your back mama! We've made it easier for you to enable your child to stand out among the crowd with our exclusive clothing range. Now the kids can step out in true Mini-Style.

We'd love to connect with you!

Send us a photo of your Happy Minimi Moments - Simply tag @minimi_collection and #myminimistyle.


The Minimi Team